Selecting the right keywords is easy
Just as a clever tagline can clinch the deal for a TV advertisement, the same way the right keywords are crucial for a good PPC campaign. The keywords can act as the foundation of your entire campaign. Strong keywords will help make your campaign a success but weak ones can lead to disastrous results.
Do your keyword researches to ensure you have the best keywords for your campaign. You will need to explore all niches in your market and examine every keyword in detail. In this way you can select the most effective ones.
Here is an example to clarify the concept of keywords. “Real Estate” can be used as the base keyword.
“Real Estate” is a highly competitive keyword due to high commissions.
The first thing to do is create your first list. Think of all the alternatives that your prospective clients could use to interpret the base word. Now for the word real estate, people can use words like real property, investment property etc. these words are still very similar to the base keyword therefore you should continue the search.
Next you will need to enlarge your search into different niches or types of real estate. Some examples include; boarding houses, commercial real estate etc. After this you will be able to mix your new keywords with your initial ones and get some completely new keywords.
You can start an exclusive campaign using just real estate company names. You can even add a .com to your country extension. Even if there is no domain under this name it will not matter because searchers often use these types of variants and you will pick up some cheap traffic this way.
It is unwise to use broad based keywords, instead try to use niche keywords that target your chosen market. Try to imagine that you are your potential client and think of the keywords they would use to search for your product.
Here are some tips to hit the jackpot:
- Attach .net and .com to keywords.
- Company names, domain names, and variations may turn out to be effective.
- Add descriptive words such as best, cheap etc.
- You can check out your site log files; they will tell you what words and phrases your clients use.
- Check competitors ad copy.
Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.
Go ahead and make long lists of keywords with the help of the information provided in this article. With the right keywords there will be nothing standing in the way of your success. So build and cement your PPC campaign with a strong foundation of effective keywords. All the Best!
