Effectively Use Your eBook and Its Resell Rights as Free Bonuses
Eboks can be used for much more then just a single product by itself. Have you ever thought about giving it away as a free bonus when someone purchases another one of your products or services? What about as a bonus to accompany an affiliate product.
In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.
Your job, by creating an eBook is now you’re creating a valuable bonus that you can include in all kinds of different packages. I constantly want you to think about how you can build that package, how you can add value to that package. By developing an eBook, it is one step in that direction because it enables you to create a valuable resource that you can then add to a package, and you can have it establish value on it.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Many times when I go onto a website I’ll check out what they are offering. This is why I get my price point the way I do because I see people list the bonuses included with the package and then a value slapped onto them, like $297, for a particular bonus.
When looking at the bonus I start thinking, “I wouldn’t pay that much for just that bonus.” That is the question you should sit back and ask yourself - How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn’t going to establish value.
You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don’t do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
To make this bonus even more valuable for your costumers, you can take it another step forward and include the resell rights to your eBook.
I’ll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else’s products on creativity.
Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.
He or she was able to leverage their material, I’m able to get material so that I don’t have to reinvent the wheel, and the same principle applies to you and your business.
As you develop eBooks, there will be other business in you niche that would be really interested in the material you are creating. This way they now have something of interest to send out to their customer list or specific clients.
That provides you, now, a platform to be able to offer the reprint rights or the resell rights as a bonus to those people who would be interested in providing that eBook to their customers or selling that eBook to their customers.
By doing this your value of your bonus has just continued to increase.
By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.
May ideas come to you when you need them the most.
