Client Testimonials - The Ultimate Promotion Tool?

Are you making the most of testimonials that you got from satisfied clients? If not, here are 7 ways to boost your marketing efforts

1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.

2) Set up a question & answer page or FAQ page on your website. In some of the answers, include a few testimonials. If a testimonial answers a question, then make sure you use it. For example, ?How long does it take for the product to arrive?? Why not answer that with a great testimonial from a satisfied client, who got the goods very quickly.

3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it’s available 24/7 upon request.

4) Batch up a bunch of testimonials into your own report or guide in PDF format available as a free download to help your prospects and clients with future shopping. You could set them up by categories according to which types of services you offer for handy reference, too; for example, Audio Software, Books, Copywriting Services, etc.

5) Try turning your testimonials into case studies and articles to use for promotional purposes. Use enticing headlines based on the main point each testimonial covers. Many people will relate to the ?problem? your client experienced and if your product or service solved that problem, then seeing how it benefited someone else will really help your sales.

6) Try to use your testimonials in any offline marketing efforts like mail shots, brochures, print newsletters and post cards. They could even work well in radio or TV ads.

7) Press releases can be very powerful methods of including client testimonials. If you think offline publications and media organizations may have an interest in what you have to say, then don’t be afraid to get in touch with them. Write to their editors and then keep in touch.