Using Adobe Dreamweaver To Create A Basic Web Site

by Andrew Whiteman

Adobe Dreamweaver has brought the business of web development within the reach of everybody. However, it is still a sophisticated piece of software with numerous floating palettes which can be a little off-putting for the new user. So, in this article, we aim to show you how to find your way through the maze of features and create a basic Dreamweaver web site.

Before you start, you should have a clear idea of what information you want to display in your web site and the options that will be available to visitors. It’s best to start with an achievable goal, a project that you can bring to a satisfactory conclusion. Don’t attempt an “all singing, all dancing” e-commerce site as your first project.

Another step you should complete before you even go into Dreamweaver is to create a folder to hold all of the files which will comprise your site: the “local root folder”, as Dreamweaver calls it. Don’t put anything in this folder but the files relating to your site. Once you have completed your project, it will mirror the live version of your site.

You should also add an images folder inside the “local root folder”. It can have any name you like but later, when you set up the Dreamweaver site, it will be designated as the default images folder and will help to ensure that your visitors don’t see any blank image icons on your pages.

Now, finally, we launch Dreamweaver and create a new web site by choosing New Site from the Site menu. Click the Advanced tab (”Advanced” here simply means manual, so don’t be intimidated.) You will notice a series of categories on the left of the screen. Only the first two categories need to be completed: Local Info and Remote Info.

In the Local Info window, enter a name for you new site then specify the location of the local root folder and default images folder you created earlier. The easiest way of doing this is to click on the browse icons next to each of these two boxes (the yellow folder icons).

The second piece of information is Remote Info. In this section, you tell Dreamweaver how to connect to the server hosting your web site. Set you Access Method to Local/Network if you are working on an intranet site then browse to locate your intranet server. Choose FTP if you are working on a public website for the internet and enter your FTP login details in each of the boxes. This information will be supplied by your web hosting company.

Before actually putting any content in your pages, you should ensure that all the pages you mapped out in your original plan have been created and saved. So, instead of creating and completing a page at a time, you create and save every single page. This will prevent the creation of links that don’t work properly because, when you come to create a link, the page you are linking to will already exist; you point to it and ask Dreamweaver to create the link.

There’s still one more step that you should do before you are ready to actually start work on the page content; you should create at least one template. Templates allow you to maintain a consistent look and feel throughout the site. It consists of fixed elements, such as logo and navigation links and what Dreamweaver calls “Editable Regions”. These are the areas of the page which can be altered each time you use the template.

Having finished your template or templates, you are ready to build the web pages that will constitute your site. Simply open each page, choose Modify - Templates - Apply Template to Page and then add the text, images etc. that make up the page.

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Conference Bridge

by Ray Lam

Telecommunication is empowering businesses and touching the lives of people around the world ever since its emergence. It has made possible for people to communicate over long distances in real time. Telecommunication has made possible efficient worldwide working and allows people to harness the advantages of globalization and business processes outsourcing. Conference Calling made it possible for people to work from different parts of the world at the same time and ensure that the research and development works for your organization go on with the fastest speed and most efficiency.

Conference calls are usually initiated by one caller who contacts the other participants one at a time connecting each person to the call. Having access to your own conference call bridge will eliminate this lengthy and sometimes expensive process. A conference bridge will enable callers to dial a specific phone number and security code which will connect them directly to the conference call. This way it is not left up to one person to contact all participants. Many conference bridges have different options and advanced features to suit your needs.

You should only invest in conference call bridges that offer secure conference calls using encryption features. Flawed devices have led to such horror stories of information theft that businesses have had to shut down because of the loss they suffered due to such information leak.

Conference calls are generally routed using special bridges which are very expensive devices and take almost all the load of conference call traffic. While investing in a conference call bridge, a lot of factors have to be kept under consideration. The most important of these is the clarity of voice output. Since bridges carry most of the call traffic, they are prone to heavy loads. This leads to a lot of signal distortion at the conference call bridges. Thus you must invest in bridges with high noise cancellation and favourable signal to noise ratio. If you can lay your hands on conference call bridges with noise cancellation features, so much the better.

While there are a number of service providers who will organize multi-party calls via a conference bridge, if your business regularly has need of these services then you will be able to save money in the long run by purchasing your own conference bridge and scheduling the calls in-house. Of course, it’s important that you shop around and compare the various options which are available to you in order to find the bridge that will best meet the needs of your company at a price that isn’t excessive. Consider the size of your company’s average conference calls and whether the participants are branch offices, freelancers and agents, or clients; this will help you to determine the number of connections that your bridge will need to be able to handle as well as whether you would be better served with a basic bridge that users can call in to or if you should instead purchase one with autodialer features and scheduling software. You may also wish to make sure that the bridge you are considering is compatible with both standard public telephone systems and Voice Over Internet Protocol systems, as VOIP systems are becoming much more common in business and you’ll want to make sure that the bridge you purchase will be useful to you in the long term.

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10 Reasons Why You Should Learn Online Marketing Now

by Brett Smith

If you’re an entrepreneur or a marketer and you aren’t savvy about Internet marketing already, it’s high time for you to learn about it. If you don’t know Internet marketing now, and don’t immediately begin learning about it, you’re missing out on money now…and even MORE money in the future.

Here are 10 reasons why.

1) THE INTERNET ISN’T GOING ANYWHERE. Perhaps as little as a few years ago, some people thought that the Internet was just a flash in the pan that would be quickly gone. However, it’s not. It’s here to stay and it can be YOUR path to success in the 21st century. Every year, the Internet gains greater footholds in society with more traffic and the exploding amount of information contained on it. This includes business and product marketing information in addition to the other more innocuous research information you might think of. If you wake up to this reality in time, you can use it to your advantage.

2) ONLINE MARKETING: A CHEAP WAY TO GO. Guess what? Internet marketing is cheap. Let’s say you’re trying to run a brick-and-mortar store and are still making a lot of use of paper mail outs. Okay, so maybe you’re having some success, but you’ll never get the type of success or return on investment that you can with Internet marketing. Most likely, your clients know the Internet and surf on it daily. Prospective clients, too, are in this boat. Why should you spend all that money on advertising with paper mailing when you can do it much more quickly and cheaply with online marketing? By the same token, if you’re trying to run an online business and no one’s coming to your website, having skills in Internet marketing is a must. It’s cheap, it’s relatively easy, and best of all, it can give you a major return on your investment — both in time and money.

3) INTERNET MARKETING IS “SPEED OF LIGHT” MARKETING. It may take you a bit to set things up, but once you do, Internet marketing can really take off because its viral in nature. You’ll never be able to generate business as fast off-line as you can online, because the Internet has taken the information age and turned it into something that operates at the “speed of light.”

4) INTERNET MARKETING IS “EASY,” RELATIVELY SPEAKING. Not only is Internet marketing faster and cheaper than its traditional counterpart, but it’s also relatively easy compared to traditional marketing. You don’t have to have salesmen working for you, you don’t have to make cold calls, you don’t have to stuff envelopes, and you don’t have to do voiceovers.

5) YOU CAN HAVE FUN WITH INTERNET MARKETING. And you can do it in any way that suits your fancy. Work in your jammies, listen to your favorite music, surf at your leisure, watch TV, play with your cat. You can’t get fired because you’re your own boss.

6) ONLINE MARKETING MEANS FREEDOM. Of course, you’re going to have to work a little bit and make your Internet marketing business a success, but if you can swing this, you can fire your boss and get out of the 9-to-5 grind. Work when you want, as much as you want. You’re the boss.

7) IT’S A GREAT FINANCIAL OPPORTUNITY. Basically, you can sell whatever you want, there are as many products or services out there as there are people, pretty much. And? You can go online and seek them out at very little cost to you.

8) THERE ARE MORE PROSPECTS. They don’t call it the world-wide Web for nothing.

9) IT’S THE LATEST THING. To keep up with your competitors, you’re going to need cutting-edge online marketing content. If you don’t, your competitors will eat you alive.

10) GET IN NOW WHILE THE GETTING’S GOOD. If you can get into online marketing now, you’ll pay lower prices than you will at any time in the future. Its cost is increasing as more entrepreneurs realize how valuable it is. Therefore, get it at today’s prices, and save yourself some money.

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