What’s All The Personal Branding BS about?

Personal branding has become a hot buzz phrase for those in Global Resorts, yet so few even understand what a personal brand is. Most think that if they put up a website with video, they are now a personal brand. Well, I’m sorry it’s much more than that.

Where did the myth come from? I was coaching a prominent Global Resorts affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I’d been winning awards and being on the top seller list. I didn’t have time to explain it all, but what I gave him was enough for him to “think” he knows what personal branding is all about.

When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I’m talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.

If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).

Trumps first project allowed him to make a burned out hotel into a beautful shiny building. His big goal of developing in Manhattan was a slow process that worked. Trump was not the billionaire first, he built his reputation first, which allowed him to move onto bigger projects.

Personal branding is about developing a reputation. It’s about building a track record. It’s about being the first name that comes to mind when thinking about a topic. I’ve been doing personal branding since 2002. People often tell me “Your Everywhere!” This has become a part of my personal brand.

The more you learn about personal branding, the more you’ll see how Global Resorts affiliates are confused about personal branding. You’ve GOT to be Unique. Yet, each website and message for Global Resorts is basically the same.

I do marketing coaching, that’s part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.

Many have fallen for the Personal Branding, YouTube, and Google Adwords marketing plan. It’s a shame as they are not trying to make a profit from their Global Resorts business. They have become Just another Global Resorts affiliate.