How Multiple Content Formats Keeps Readers Happier
Internet marketers have been living by the motto “content is king” for some time now. There is good reason for that, as content is what draws search engines to your site and send you traffic. Plus, by providing quality content, your visitors will be more likely to come back to your site when they want to learn about the subject you specialize in.
When we think about “content”, we first think about print content. There is a new and quickly growing type of content on the internet now, and that is audio content. If you give your customers print and audio content, you can take your website to that new level.
Providing content in both print and audio form will add variety and stimulation to your website. When people are surfing the web, they may get lost in a maze of website that seem to blend together. By adding audio to your website, in the form of a welcome greeting or background music, you are helping your website to stand out. Adding audio to your blog posts, can stimulate your readers’ senses in a whole new way. This can also increase the amount of time people spend on your website and turn them into repeat visitors.
Remember that you can’t please everyone. But, if you mix up audio and print content, you can help cater to the different learning styles of website visitors.
Some people enjoy reading and use their “reading time” to relax and unwind. They may sit at their desk in front of their computer or perhaps they print out the pages they want to read and curl up on the couch with them. They may even grab their laptop and head to a local caf where they enjoy a cup of coffee while they surf the web.
There are also those who prefer audio so they can multi-task- such as busy parents doing their housework, or those who want to download the MP3 version and listen to it in the car on the way to work.
If you have both forms of content, it will be very helpful to those you want to teach. We all have different learning styles- some of us absorb info through reading, some prefer hearing the information to take it in. If you can offer your visitors a choice between the two, you will be able to reach more people with your content.
Add some variety to your content, and you will find yourself reaching a whole new customer because you’ve recognized people’s different learning styles.
