Adwords Help: Are Your Adgroups a Total Mess?

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it…

…And that’s a ton of pressure when it’s your credit card being billed for every click!

So, here’s some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don’t fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

If you do this, you’re asking for trouble!

Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.

Remember always, “relevance” is the key to unlocking Adwords!

It’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, so you need to “break out” keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that’s it!

Even for low-traffic keywords “long tail” keywords, have no more than 15-21 keywords per adgroup.

After you “break out” the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!